Français 
Capri Cigarettes
Renowned for their slender elegance and premium quality, Capri cigarettes have risen in popularity among the more sophisticated smokers. Catering primarily to women, these cigarettes deliver luxury in every drag through their design, packaging, and overall smoking experience.
Capri Cigarettes History
Capri cigarettes have a rich and evolving history that dates back to their introduction in 1956 by Lee Brothers Tobacco as “Capri Rainbows”. Initially known for their colored cigarette papers, Capri evolved under the ownership of Brown & Williamson, who rebranded it as a menthol cigarette in regular gauge. The brand underwent a significant transformation in 1987 when it was relaunched as the world’s first superslim cigarette, setting it apart in a market that targeted women with slim cigarette offerings like Virginia Slims.
Over the years, Capri has maintained its allure by adapting to market trends and consumer preferences. The brand’s transition to superslim cigarettes in 1987 was a strategic move to compete directly with Virginia Slims and other slim cigarette brands popular among female smokers. This shift not only reshaped Capri’s identity but also solidified its reputation as a symbol of elegance and refinement in the cigarette industry.
In 2004, following the merger of Brown & Williamson with R.J. Reynolds to form Reynolds American, Capri cigarettes continued to be manufactured under the new entity. This merger marked a pivotal moment in Capri’s history, ensuring its continued presence in the market while maintaining its commitment to quality and innovation in smoking experiences.
Product Specifications
Capri cigarettes feature a slim, 17mm circumference and are 100mm long, designed specifically to appeal to women. They are available in regular light, menthol light, regular ultra-light, and menthol ultra-light varieties. Additionally, Capri offers a luxury 120mm length variant, emphasizing its exclusivity and refined appeal.
Advertising and Market Position
Capri’s advertising campaigns have historically targeted women, promoting the brand’s slim design as a desirable feature. Slogans like “The slimmest slim in town” and “There is no slimmer way to smoke” underscored the brand’s appeal in the fashion-conscious market. Despite controversies, including legal disputes with the Italian island of Capri over the brand name, Capri maintained its position as a symbol of elegance and sophistication.
Controversies and Challenges
In 1989, the island of Capri filed a lawsuit against Brown & Williamson, objecting to the use of its name for a cigarette brand. This legal dispute highlighted concerns over brand association with luxury and health implications. Additionally, revelations in 1995 by former B&W vice president Jeffrey Wigand exposed controversies regarding nicotine levels and undisclosed additives in Capri and other brands.
Capri Variants Overview
Capri Indigo
Capri Indigo cigarettes are celebrated for their bold and rich flavor profile, catering to smokers who prefer a deeper and more intense smoking experience. Similar to Misty Blue in its robustness, Capri Indigo combines strong tobacco flavors with Capri’s trademark elegance.
Capri Jade
Capri Jade offers a refreshing menthol experience with a smooth finish, appealing to menthol enthusiasts. Comparable to Virginia Slims Menthol, Capri Jade delivers a cool and crisp smoking sensation, perfect for those who enjoy a balanced menthol flavor in a slim cigarette format.
Capri Magenta
Designed for a balanced blend of smoothness and flavor, Capri Magenta is akin to Virginia Slims Gold. Ideal for smokers seeking a harmonious smoking experience without overwhelming intensity, Capri Magenta satisfies with its satisfying taste and refined smoking feel.
Capri Violet
Capri Violet presents an ultra-light option, providing a delicate smoking experience with a gentle touch. Similar to Virginia Slims Silver, Capri Violet is favored by those who prefer a lighter tobacco taste and a smoother smoking sensation. It upholds Capri’s tradition of elegance while offering a lighter alternative for discerning smokers.
Capri cigarettes exemplify quality and innovation across their variant offerings, ensuring there’s a choice to match every smoker’s preference and taste. Whether you prefer bold flavors, refreshing menthol, balanced blends, or ultra-light options, Capri delivers a sophisticated smoking experience that blends taste with elegance.
What People Say About Capri Cigarettes
Capri cigarettes have garnered praise for their unique blend and stylish appeal, earning admiration from smokers who appreciate their distinctive qualities.
Elegance and Taste: One smoker remarked, “Capri cigarettes offer a taste that’s both refined and satisfying. It’s like indulging in a luxurious experience with every smoke.”
Slim Design Appeal: Another enthusiast noted, “I love how Capri cigarettes are not only flavorful but also slim and elegant. It feels like smoking with a touch of class.”
Satisfaction and Quality: A frequent buyer mentioned, “Capri cigarettes consistently deliver on quality. They’re my go-to choice for a smooth and enjoyable smoking session.”
These testimonials highlight Capri’s reputation for delivering a sophisticated smoking experience that blends taste, elegance, and quality.
Conclusion
Capri cigarettes continue to appeal to discerning smokers who value elegance and quality in their smoking experience. With their slim design, variety of flavors, and marketing aimed at sophistication, Capri remains a choice for those seeking a refined smoking indulgence.
