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Viceroy is one of the mid-market brands still carried in Canada. If you’re comparing prices or looking for something cheaper, this covers both.
We don’t carry Viceroy. We sell native cigarettes at $42 a carton.
What Viceroy is
An American brand with a genuine claim to significance — it was among the first cigarettes sold with a modern cellulose acetate filter, at a time when filters were a novelty rather than the default. That was its whole pitch, and it worked.
Today it’s part of the British American Tobacco portfolio and is marketed in Canada by BAT Canada. The positioning is mid-market rather than premium.
What it costs
Mainstream Canadian cartons run $110 to $160 depending on brand tier and province.
The tax is the same regardless of tier — $38.92 federal excise plus $36.95 to $80 provincial, before sales tax. That’s why even value brands cost over $100 in Canada.
The closest native equivalents
Viceroy sits in the middle of the range — a straightforward full flavour without premium pricing:
| Brand | Character | Carton |
|---|---|---|
| Canadian Full | Consistent full flavour, the benchmark native brand | $42.00 |
| Canadian Classics Original | Balanced full flavour, strength without weight | $42.00 |
| disCOUNT Full Flavour | The value option in our range | $42.00 |
Want it cheaper still? Rollies — 200 pre-rolled at $27, about 13.5 cents a cigarette.
Price comparison
| Carton of 200 | |
|---|---|
| Mid-market brand in Canadian retail | $110 – $150 |
| Native carton from MohawkSmoke | $42.00 |
| Native rollies | $27.00 |
Frequently asked questions
Is Viceroy sold in Canada?
Yes, through mainstream retail.
Who makes Viceroy cigarettes?
British American Tobacco. In Canada it’s marketed by BAT Canada.
What’s the closest alternative to Viceroy?
Canadian Full or Canadian Classics Original at $42 a carton.
Do you sell Viceroy?
No. We carry native brands from $42 a carton.
More brands: see our guide to international cigarette brands in Canada.
Health warning: Smoking is addictive and harmful to health. These products contain nicotine and are for adult smokers of legal smoking age only.