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Matinée Cigarettes
Matinée Cigarettes are a well-known brand in the Canadian cigarette market. They are recognized for their mild and smooth flavor, which appeals to smokers who prefer a lighter smoking experience. The brand has a reputation for quality and sophistication, often being marketed as a premium option.
The range of products under the Matinée brand includes various sizes and flavors, ensuring there is something for everyone. This diversity in product offerings helps Matinée cater to different smoker preferences, making it a versatile choice in the market. Their elegant packaging and targeted advertising further enhance their appeal.
Matinée Cigarettes History
Matinée Cigarettes were introduced in Canada in 1954 by Allan Ramsay and Company Ltd., a division of Imperial Tobacco Canada. Initially, they were marketed as a regular size (75 mm) filter cigarette. This introduction came at a time when filter cigarettes were gaining popularity due to perceived health benefits.
In the early 1960s, the brand expanded its offerings to include a king-sized (86 mm) version. The aim was to provide a smoother and more satisfying smoking experience. Over the years, Matinée has maintained its reputation for elegance and quality, consistently appealing to a refined audience.
Matinée Cigarettes Varieties
Matinée Cigarettes are available in several varieties. Here is a detailed look at each type:
Matinée King Carton:
This king-sized version offers a longer and smoother smoking experience. The extended length provides a more leisurely smoke, which many smokers find satisfying. The king-sized format is designed to enhance the mild flavor that Matinée is known for, making it a popular choice for those who enjoy a refined and extended smoking session.
Matinée Regular Carton:
The Matinée Regular Carton provides the classic Matinée flavor in a standard 75 mm size. This size is the original format in which Matinée was introduced and remains a favorite for those who prefer a more traditional cigarette size. The regular carton maintains the smooth and mild taste that the brand is famous for, ensuring a consistent smoking experience.
Matinée Mellow King Carton:
This is a milder version of the king-sized cigarette. It is designed for smokers who prefer an even lighter taste. The Matinée Mellow King Carton balances the length of the king-sized format with a softer flavor profile, making it an excellent choice for those who want a gentle smoking experience without sacrificing the extended smoke time.
Matinée Subtle King Carton:
Another king-sized option, the Matinée Subtle King Carton focuses on a very subtle flavor profile. This type is ideal for smokers who enjoy a delicate and understated taste. The subtle king carton combines the extended smoke of a king-sized cigarette with a light and nuanced flavor, appealing to those who prefer a less intense smoking experience.
Matinée Subtle Regular Carton:
The regular size with a subtle taste. This variety offers the same delicate flavor as the Subtle King Carton but in the traditional 75 mm size. The Matinée Subtle Regular Carton is perfect for smokers who want a light and gentle taste in a more compact format. It maintains the smooth and mild characteristics of the brand while offering a refined and understated flavor.
Do Matinée Has an Alternative Tobacco Products
Matinée, primarily known for its cigarettes, does not widely advertise or market alternative tobacco products. They are traditionally recognized for offering milder cigarette options. However, the tobacco industry has seen a growing trend towards alternative products.
Packaging and Design
Matinée Cigarettes are packaged in a flip-top box, typically containing 20 cigarettes. The packaging reflects the brand’s elegant and refined image, often featuring a minimalist design with soft colors. The packs include a warning from the Department of National Health and Welfare in both English and French, advising consumers about the health risks associated with smoking.
The design of Matinée packs has become iconic over the years. Collectors often seek out vintage packs for their aesthetic and historical value. The packaging not only serves a practical purpose but also reinforces the brand’s premium image.
Market Position
Matinée has positioned itself as a premium brand within the Canadian market. The brand is known for its high-quality tobacco and consistent flavor. Despite being a premium product, Matinée has maintained a loyal customer base over the decades, thanks to its smooth and mild taste which distinguishes it from other brands.
The brand’s marketing strategies have always focused on elegance and sophistication. This positioning has helped Matinée attract a specific segment of the market, particularly those who value quality and a refined smoking experience. The brand continues to hold a strong presence in the Canadian market.
Collectibility
Vintage Matinée cigarette packs have become collectible items. Collectors appreciate the brand for its historical value and distinctive packaging. An empty vintage pack of Matinée Kings, for instance, can be found on collector websites, showcasing the brand’s enduring legacy and appeal.
Collecting vintage cigarette packs is a popular hobby, and Matinée packs are highly sought after due to their unique designs and historical significance. These packs often serve as a reminder of the brand’s long-standing presence in the market and its evolution over the years.
Conclusion
Matinée Cigarettes have established themselves as a staple in the Canadian tobacco market. Known for their mild and smooth taste, they continue to attract smokers who prefer a lighter option. With a history dating back to the mid-20th century, Matinée remains a notable name in the world of cigarettes, offering a variety of products to suit different tastes and preferences.
The brand’s commitment to quality and sophistication has helped it maintain its position in the market over the years. As smoking habits and preferences evolve, Matinée’s ability to adapt and offer a range of products ensures it remains relevant and appealing to its loyal customer base.
