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TRUE Cigarettes
TRUE cigarettes are an American brand of cigarettes, currently owned by Reynolds American. They are manufactured by its subsidiary R.J. Reynolds. The brand was created and formerly owned by the Lorillard Tobacco Company. TRUE cigarettes have maintained a steady presence in the market due to their unique features and consistent quality.
History of TRUE Cigarettes
TRUE cigarettes were introduced in September 1966 by Lorillard in ten major U.S. markets. National distribution began on November 1, 1966. The tagline for the new brand was “Shouldn’t your brand be TRUE?”. This slogan helped to establish the brand’s identity and attract a loyal customer base. When TRUE cigarettes were first introduced, they were full-flavored. This full flavor was aimed at smokers who wanted a rich and robust taste.
During the 1970s and 1980s, TRUE cigarettes evolved to offer a reduced tar and nicotine version. This change was in response to growing health concerns among smokers and regulatory pressures. By providing a lighter option, TRUE cigarettes appealed to smokers who were looking for a less intense smoking experience. This strategic shift helped the brand maintain its relevance and adapt to changing market demands.
Unique Features of TRUE Cigarettes
TRUE cigarettes have a recessed filter, similar to Parliament cigarettes. However, there is a difference. While Parliament cigarettes have nothing in the recessed space, TRUE cigarettes have a plastic piece. This plastic piece is round with a triangle in the middle and radials extending to the outside. It prevents the top of the cigarette from being broken, torn, or crushed. This design feature adds to the durability of TRUE cigarettes, making them a practical choice for many smokers.
The recessed filter with the plastic piece is one of the distinguishing characteristics of TRUE cigarettes. It not only enhances the smoking experience by maintaining the cigarette’s integrity but also adds a unique aspect to the cigarette’s design. This feature has been appreciated by smokers who prefer a cigarette that is both functional and distinctive. TRUE cigarettes stand out in the market because of this innovative design.
Acquisition by Reynolds American
In 2015, Reynolds American acquired the TRUE brand after buying the Lorillard Tobacco Company. This acquisition brought TRUE cigarettes under the umbrella of one of the largest tobacco companies in the United States. The change in ownership did not affect the quality or availability of TRUE cigarettes. They continued to be a popular choice among smokers who appreciate their unique features and milder taste. The acquisition allowed Reynolds American to expand its portfolio and reach a broader audience.
With Reynolds American’s resources and expertise, TRUE cigarettes have continued to thrive in the competitive tobacco market. The brand benefits from the extensive distribution network and marketing capabilities of Reynolds American. This has helped TRUE cigarettes maintain their market presence and continue to attract new customers while retaining their loyal fan base.
Advertising and Promotion
Lorillard made various poster advertisements to promote the TRUE brand as a “low tar, low nicotine” option. These advertisements highlighted the health-conscious aspects of TRUE cigarettes, appealing to smokers who were concerned about the risks associated with higher tar and nicotine levels. By emphasizing the reduced tar and nicotine content, TRUE cigarettes positioned themselves as a safer alternative to other brands. This messaging was crucial in attracting health-conscious smokers.
A few TV ads were also made to promote the brand in the late 1960s to early 1970s. These ads helped establish TRUE cigarettes as a recognizable brand in the market. The TV commercials featured the tagline “Shouldn’t your brand be TRUE?”, reinforcing the brand’s identity and message. These advertising efforts played a significant role in building brand awareness and loyalty among smokers.
Varieties of TRUE Cigarettes
TRUE cigarettes come in several varieties to cater to different preferences. The main varieties include:
Filters Kings: Soft Pack, Box
Filters Kings in a soft pack or box offer smokers a classic, full-flavored cigarette. The soft pack is convenient for those who prefer a more flexible packaging, while the box provides sturdier protection for the cigarettes. This variety is ideal for smokers who enjoy the traditional taste and experience of a king-sized cigarette.
Filters 100s: Soft Pack, Box
Filters 100s are available in both soft packs and boxes, providing a longer cigarette for a prolonged smoking experience. The soft pack allows for easy carrying, while the box offers better protection. This variety is suitable for smokers who prefer a longer, more satisfying smoke with a consistent flavor.
Menthol Kings: Soft Pack, Box
Menthol Kings come in soft packs and boxes, delivering a refreshing menthol flavor. The soft pack is convenient and easy to carry, while the box offers durability. This variety is perfect for smokers who enjoy the cooling sensation of menthol combined with the traditional king-sized cigarette.
Menthol 100s: Soft Pack, Box
Menthol 100s are available in both soft packs and boxes, offering an extended menthol smoking experience. The soft pack is practical for on-the-go use, while the box ensures the cigarettes remain intact. This variety caters to smokers who prefer a longer cigarette with the invigorating taste of menthol.
Consumer Experience
Smokers who choose TRUE cigarettes often appreciate the lighter taste and the unique recessed filter design. The plastic piece in the filter adds to the cigarette’s durability, ensuring a more pleasant smoking experience. TRUE cigarettes are also known for their consistent quality, which has helped them maintain a loyal customer base over the years. Many smokers find TRUE cigarettes to be a reliable choice for a smoother and less harsh smoking experience.
Feedback from TRUE cigarettes smokers is generally positive. Many appreciate the lighter taste and smoothness. Some smokers have reported that TRUE cigarettes are less harsh on the throat compared to other brands. However, it is essential to note that individual preferences vary, and what works for one smoker may not work for another. TRUE cigarettes have built their reputation on providing a milder and more enjoyable smoking experience.
Availability
TRUE cigarettes are widely available in many retail locations, including convenience stores, supermarkets, and tobacco shops. The brand’s broad distribution network ensures that smokers can easily find their preferred variety of TRUE cigarettes. This widespread availability makes it convenient for smokers to purchase TRUE cigarettes wherever they go.
The consistent quality and reliable availability of TRUE cigarettes have made them a popular choice among smokers. Whether in urban or rural areas, smokers can trust that TRUE cigarettes will be available in their local stores. This accessibility is a key factor in the brand’s continued success and popularity.
Health Considerations
While TRUE cigarettes are marketed as a “low tar, low nicotine” option, it is important to remember that smoking any cigarette carries significant health risks. These risks include lung cancer, heart disease, and respiratory problems. TRUE cigarettes include health warnings on their packaging to inform consumers about these dangers. Smokers should be aware of the risks and make informed decisions when choosing to smoke.
Despite the lower tar and nicotine content, TRUE cigarettes still pose health risks. It is crucial for smokers to understand that there is no safe level of smoking. Quitting smoking is the best way to reduce health risks. TRUE cigarettes provide a milder option for those who choose to smoke, but it is essential to consider the health implications.
Conclusion
TRUE cigarettes offer a unique smoking experience with their recessed filter and milder taste. The brand has a rich history, starting with its introduction by Lorillard in 1966 and continuing under Reynolds American’s ownership today. With a variety of options and consistent quality, TRUE cigarettes have earned a place in the market as a reliable choice for smokers who prefer a lighter, more durable cigarette.
Smokers who appreciate a smoother and less harsh smoking experience often choose TRUE cigarettes. However, it is important to remember the health risks associated with smoking. TRUE cigarettes provide a milder alternative to stronger tobacco products, but smokers should be aware of the potential dangers. By making informed decisions, smokers can better manage their health and enjoy their smoking experience responsibly.
